Research
reveals the human truth
Qualitative interviews, landscape mapping, synthesis, workshops, insight reports
The studio
I do research, strategy, and narrative design for organizations working on things that are genuinely hard to explain.
I learned research leading human-centered design at IDEO, and narrative in Hollywood, where I worked on how climate shows up on screen. Since then I've worked with the Ethereum Foundation, Good Energy, Disney, the government of Taiwan, and the U.S. State Department — mostly on questions nobody had a clear way to answer yet.
Most projects start in one of three places: you want to understand your audience better, you have research or an insight and need a direction, or you have the story and it isn't landing yet.
I believe clarity is an act of creation that shifts reality
I turn tangled complexity into a clear point of view people can believe in.
I translate what you know into what you can do.
I cut through the noise to build the enduring story a brand is known by.
