I help you find out what's true, then make it tangible
Research, strategy, and narrative design. Some projects need all three, plenty only need one.
Research
Uncovering the truths that move people and systems.
You need this when your team keeps having the same argument. The data shows you what's happening but not why. Or there's a big decision coming and nobody actually knows what your audience believes.
I talk to the people who matter most to your question to reveal the human tensions and opportunities behind complex ideas.
Find latent needs
My approach to research goes a layer deeper to find the real motivations of your audience.
Seek inspiration
I dig into analogous industries — sectors facing a version of your problem — to pull out learnings that open up new thinking.
Make the findings usable
I surface the most strategically important learnings, framed to clarify your next step.
- Qualitative interviews
- Analogous research
- Landscape mapping
- Synthesis
- Workshops
- Insight reports
- User journeys
- Opportunity areas
- Audience and stakeholder maps
- Readouts built for leadership
Strategy
Translating insight into clarity and conviction.
You need this when you have the insight and nothing has happened with it. Your leadership team cannot seem to align. You have three good options and no way to pick between them. Or you have a strategy that made sense when it was written and has drifted since.
I develop the tools, frameworks, and workshops that build clarity and conviction for your future.
Clarify the real options
From a lens of desirability, impact, and effort, I help you understand what you can do next, what belongs in the roadmap, and what should be abandoned.
Align on a direction
I work with you to shape a coherent, actionable strategy that shows you where your team will move next.
Build for handoff
The thinking needs to survive the hundredth person who hears and shares it. I build frameworks, toolkits, playbooks, and more that keeps the strategy in line.
- Creative strategy
- Frameworks and toolkits
- Playbooks
- Campaign strategy
- Facilitation
- Strategy decks
- Decision frameworks
- Toolkits and playbooks
- Workshops
Narrative Design
Designing how ideas move through the world.
You need this when you're launching something but the story still feels like a list of features. Everyone on your team explains the work differently, which affects the message that reaches your audience. Or you're entering a market where nobody knows who you are.
A story decides whether people understand what you're doing and whether they care. I build the one that fits what's actually true about your work — for the people in your organization, and for the audiences you serve.
Find the essence
I help you narrow on the single, core idea that is the foundation for your entire narrative. Something specific enough that it doesn't get lost in the noise.
Build the architecture
Where it opens, what it asks of the listener, what comes first and what waits. Then it gets shaped for the places it has to live: the keynote, the site, the launch, the press conversation.
Make sure it holds up out there
Inside, you'll know it's working when your CFO and your recruiter reach for the same words on their own. Outside, when the story comes back to you from someone else's mouth, roughly intact.
- Positioning
- Brand narrative
- Narrative architecture
- Storytelling
- Campaigns and launch messaging
- Pitch development
- Brand and narrative audits
- Messaging systems
- Launch and campaign copy
- Pitch decks and keynotes
- Talking points and press materials
