Dragonflower is a strategic research and narrative design studio.

I study how people make sense of the world, then design the stories and strategies that help them see it differently.

Clients & collaborators

Portrait of Bruno Olmedo Quiroga, founder of Dragonflower — Bruno Olmedo QuirogaFounder

What I can help you with

De-risking key decisions through human-centered research

I lead deep, qualitative research that uncovers the needs and opportunities of your target audience, and then translate those into actionable insights.

Shaping future-proof, needs-informed strategies

I create workshops, frameworks, playbooks, decks, that align your team's priorities and direction.

Building the story you need to tell

I translate audience needs and strategic priorities into clear and persuasive messages.

Selected work

Creating the first tool to measure climate change across TV and film

Climate Reality Check

Research, prototyping, and strategy to develop a Bechdel-test-inspired diagnostic to measure climate in TV and film.

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Persuasive narrative design workshops for emerging Moroccan leaders, on behalf of the U.S. State Department

Tech Camp Morocco

An interactive workshop developed for a diplomatic trip designed to share U.S. expertise with Morocco.

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Understanding the tension between Ethereum's narrative and community

Project Mirror

A strategic research report on how Ethereum sees itself, how others see it, and how that story impacts the ecosystem's future.

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Testimonials

“This research report has massive potential to teach our team and ecosystem leads how to think about branding and users.”

Executive leader at Ethereum Foundation

“To me, this strategy and way of thinking about the industry feels very sophisticated.”

Executive leader at Walt Disney

“The complexity and aspiration of why we exist is perfectly captured by the opening sentence of your narrative.”

Ryan Evans, CEO at Shift Naturals

“This is so clear and at the same time so deep. I feel like I'm walking into a mind castle.”

Jill Gunter, CSO at Espresso Systems

“Bruno's energy is magical. He's brilliant and brightens the room, even when the work gets dark.”

Anna Jane Joyner, CEO at Good Energy

Book intro call

Process overview

The process

A method for clarity and belief

ResearchStrategyNarrative

Deep research informs strategies that shape clear and enticing narratives.

Research

Uncovering the truths that move people and systems.

Reveal the human tensions and opportunities behind complex ideas through deep qualitative work — interviews, landscape mapping, synthesis

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Strategy

Translating insight into clarity and conviction.

Build systems that make the story tangible through creative strategy, toolkits, frameworks, and more.

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Narrative Design

Designing how ideas move through the world.

Craft the story that aligns teams, inspires audiences, and makes belief possible through positioning, storytelling, and narrative change.

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We partner with those who believe complexity deserves beauty.

Let's talk

Bruno Olmedo Quiroga, founder of Dragonflower